BILLBOARD
Poster surfaces (12 m2), with their geographical dispersion, ensure the possibility of efficient communication both in urban centres as well as in less urban areas where there are no other advertising structures. The presence of advertising structures in the majority of Slovenian municipalities enables precise adjustment to the geographical needs of each advertiser.
Dimensions: 400 x 300 cm / 504 x 238 cm
Advantages of advertising on billboards
With a network of almost 4,000 billboard faces in urban centres and city arteries, we provide advertisers with an efficient platform for building brands or sales promotion.
A medium with a reach on a national level that does not require additional action on the part of the consumer and that is practically impossible to overlook. Ideal for reaching the mobile and active population as well as younger, hard-to-reach target groups.
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86,1% Reach of media in SloveniaAccording to the data of Mediana, outdoor advertising has a total of 86.1% reach in the target group of the Y generation (1979-1998). |
60,6% Reach of average national billboard campaign250 faces - 14 days, |
42% PERCEPTION OF BILLBOARDS BEFORE PURCHASE In the last half hour before arriving at the shopping centre, 42% of interviewees noticed the advertisement on large roadside billboards. |
- RegionSOV (share of voice)Nr. of sites
- Gorenjska7,30%258
- Goriška3,23%114
- Jugovzhodna Slovenija4,07%144
- Koroška2,38%84
- Notranjsko-kraška2,07%73
- Obalno-kraška2,80%99
- Osrednjeslovenska43,18%1526
- Podravska18,08%639
- Pomurska3,82%135
- Savinjska9,62%340
- Spodnjeposavska1,95%69
- Zasavska1,50%53
2,80%
7,30%
3,23%
4,07%
2,07%
2,38%
18,08%
3,82%
9,62%
1,95%
1,50%
43,18%
