In Ljubljana, Citylight networks are the medium with the fastest growing reach with regard to the advertising time due to their characteristics, whereas on the national level, they represent a cost-effective medium for reaching the urban population in the majority of urban municipalities. An additional argument in favour of deciding for advertising on Citylight advertising surfaces is also the low price of the print of posters and the possibility to use innovative, creative and interactive solutions.
Dimension: 118,5 x 175 cm
ADVANTAGES OF ADVERTISING ON CITYLIGHT NETWORKS
In urban centres across Slovenia, especially in Ljubljana, the fixed networks of Citylight poster surfaces are designed in such a way that they evenly cover all parts of the city, especially the narrowest city centres. Citylight displays are mostly integrated parts of bus stops, therefore by using them, we can reach the hard-to-reach, mobile, younger population. The limited number of networks (6 in Ljubljana) ensures that there are not too many different themes of posters at the same time, which provides exceptional frequency and, above all, a very fast growing reach already in the first week of advertising.
REACHING THE YOUNG, ACTIVE AND MOBILE POPULATION
IN LJUBLJANA, IN ONE WEEK, ONE CL NETWORK REACHES 68.6% OF THE TARGET GROUP OF YOUNG PEOPLE (DECEMBER, 15-24 ALL, N+5)
- RegionSOV (share of voice)Nr. of sites
- Jugovzhodna Slovenija3,70%83