Metrolight illuminated advertising structures in Ljubljana are positioned in the best and most frequent locations. Dynamic changing of posters attracts attention and it is more efficient than static posters according to studies. We market them in networks (small network 30, large network 60 posters) because of optimal dispersion and reach.
Dimension: 313 x 230 cm
ADVANTAGES OF ADVERTISING ON METROLIGHT NETWORKS IN LJUBLJANA
Top locations, 24/7, in winter time the structures are illuminated also by day, the dynamics of changing posters attracts attention, according to studies, the time that we dedicate to looking at a dynamic poster is 24% longer than in the case of a static poster.
RECALL ON A DYNAMIC METROLIGHT STRUCTURE
ACCORDING TO STUDIES, THE RECALL OF DYNAMIC STRUCTURES IS 67% HIGHER THAN IN THE CASE OF A STATIC POSTER.
TWO OUT OF THREE PASSERS-BY LOOK AT THE METROLIGHT AT THE MOMENT WHEN THE POSTERS ARE CHANGING.
ALMOST 100% OF LOOKS STAY ON THE NEXT POSTER AFTER THE CHANGE.
REACH OF A NETWORK OF 60 METROLIGHT POSTERS IN LJUBLJANA
60 posters, 14 days, N+3, CS 15-64, winter months
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