TfL Bus Shelter Contract Win!
JCDecaux will take over the current contract which is held by Clear Channel UK from 1 January 2016.
Leon Daniels, Managing Director of Surface Transport at TfL, said: “Our bus network carries 6.5 million people every day, and with almost 5,000 bus shelters in some fantastic locations across the Capital, this is a great opportunity for advertisers to reach our customers.”
Jean-Francois Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “JCDecaux is delighted to have been awarded the prestigious TfL advertising contract, the world's largest bus shelter advertising concession. London's economy and population is booming. The city is changing at a rate not seen since Victorian times and it will have a 10 million population by 2030 increasing its value as a market for advertisers”.
“This award consolidates London’s bus shelter contracts into a single proposition of 15,000 back lit 2 sq m panels, paving the way for a significant digital transformation. JCDecaux plans to make London the global showcase for digital Out-of-Home with more than 50% of its UK advertising revenues forecast to be coming from digital by 2017.