JCD kampanja meseca

After a vote involving all the countries, the winner is JCDecaux Netherlands for their outstanding campaign.

May saw entries from 20 countries:  China, Hong Kong, Korea, Singapore, Australia, Belgium, Estonia, Finland, France, Israel, Italy, Lithuania, Netherlands, Portugal, Russia, Spain, UK, USA, Austria and Sweden.

The Netherlands

- Client: Bladenweek – Hachette Filippachi media

- Special Description: Special Build, Live Action

- Cities: Amsterdam

The bus shelter at the Leidseplein place in Amsterdam was turned into a live poster for three days. Actors acted the content of the poster "live" in the bus shelter. Three different scenes showed the travelers and passers-by where Dutch people tend to read magazines: at the hair salon, in bed and in the bathroom! The bus shelter was also turned into a kiosk, where the magazines were available for free.

This was a very innovative and fun campaign that definitely drew the passers-by attention!

Congratulations !