Analysis of the users of outdoor media
The IPSOS research house prepared an in-depth analysis of users who notice advertisements on media for outdoor advertising. The data prove that outdoor advertising reaches the hard-to-reach, younger, active and mobile population in particular.
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87 %
OF THOSE WHO NOTICE THE POSTERS REGULARLY VISIT RESTAURANTS
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68 %
OF THE INTERVIEWEES NOTICED ADVERTISEMENTS ON OUTDOOR MEDIA IN THE PREVIOUS MONTH
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40%
OF TV VIEWERS FIRST NOTICE THE ADVERTISEMENT ON OUTDOOR MEDIA
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