OMEX

The main objective of the international industry research project is to measure coverage and frequency with the aim of providing analytic data on outdoor advertising such as those available for other traditional media. The Cover and Frequency Analysis System (CAFAS) programme enables both the planning and optimisation of advertising campaigns and analysis of concrete lists of advertising surfaces for individual campaigns. Unlike the majority of media, with the aid of OMEX we can measure actual contact with advertisements and not only coverage via communication channels.