Creative Guidelines

The research centre at the JCDecaux corporation began with a project for creating tools years ago which would enable the testing of creative solutions, thereby optimising their effectiveness. To this end, in cooperation with top experts, they performed a study whose results also included the guidelines which we will present. The research findings and conclusions disproved many of the previous design dogmas and enabled the development of tools for the online testing of creative solutions.

We are available for all further information regarding the guidelines and testing tools. We would be happy to present you with the project.