Tools and research
Everyone wishing to view how a creative solution will operate in an actual environment can do so with the aid of the tool SIMULATOR and view the solution in a virtual environment. We have prepared several typical advertising locations in various formats and the simulations can be saved and printed.
As the eighth country in the world, we can boast of a tool for the audience measurement of coverage and frequency of campaigns observing an integrated methodological approach. More information on methodologies of value surveys can be found at the link OMEX.
The company JCDecaux Worldlink has tested a large number of creative solutions and based on studies, came to an interesting finding, namely how advertisements can be more effective by observing creative guidelines. You can view a part of the study at the link CREATIVE GUIDELINES. We are always prepared to show you the complete study based on a presentation agreed on in advance.
We have also introduced a new manner of recording performed services, namely using the control system RF ID TAG.