Metrolight is considered a premium campaign medium in the Ljubljana area. Key characteristics of the medium are the internal illumination (24/7 during the winter time) and carefully selected locations. It has been proven that the dynamics of exchanging advertising messages attracts additional attention of traffic participants. Two of three passers-by view the advertising surface at the moment it changes, namely while in motion (Source: Sutton Study, J.C.D. Worldlink).
Format: 313 x 230 cm